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 The river has been tamed to the point that its hard to even see most of the year and only occasionally floods a few parking lots in very wet years.
As part of Spain's attempt to secure what is now the San Diego area from Russian encroachment, Father Junipero Serra founded the first California Mission on Presidio Hill in 1769. He later moved Mission Basilica San Diego de Alcala to its current location in Mission Valley, giving the area its name.
The Mission's presence encouraged an emphasis on agriculture in the area. Dairy farms were popular for many years in Mission Valley. Sand and gravel quarries also became important industries with several still in business.
Commercial development was given a boost with the completion of U.S. 80/I-8 in the 1950s. Four major malls—Fashion Valley Mall, Fenton Marketplace, Hazard Center and Mission Valley Mall—as well as several smaller shopping centers and auto dealers have replaced most of the agriculture in Mission Valley.
Belmont Park unlimited rides, Wave House FlowRider, La Jolla Bike and Kayak, Birch Aquarium at Scripps, Whale Watching, Gaslamp Walking Tour, San Diego Zoo Best Value Ticket. San Diego Zoo Wild Animal Park Best Value Ticket plus discounts on shopping and dining and full color San Diego Guidebook all for one low price.
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Mission Valley is central to a number of Major San Diego attractions and Hotel Circle offers visitors accommodations at many well-known hotels (choose Mission Valley/Old Town from the drop down menu).
Old Town and Heritage Park are at the southern end of the valley and La Jolla, Mission Bay, Point Loma and Downtown San Diego are all easily accessable.
Modern condominiums and rental apartments have been and continue to be built in the area making it an improving residential area.
In 1967 Qualcomm Stadium was completed and has been home to the San Diego Chargers and, until Petco Park was finished in 2004, the Padres as well. Qualcomm Stadium's parking lot was put to good use during the October 2003 wild fires temporarily housing over 10,000 evacuees.
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